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Tuesday, November 15, 2005

7 Must Do Tips to Create a Powerful Ad Copy

When creating an ad copy, you should make it believable and
persuasive. Some of us are missing some crucial things to
include. Here are 7 tips to help you create a powerful ad copy.

1. Use a "P.S." at the end of your ad copy. This is where you
either want to repeat a strong benefit or use a strong close,
like a free bonus. For example, "P.S. You can get (product),
worth over ($), for the low price of ($)!" Another example,
"P.S. I can not guarantee the (No.) bonuses will be here
tomorrow!"

2. You could end your ad copy with a discounted price. Just list
your regular price and then offer a discounted price off the
order 'right now'. You could also offer a rebate that takes
effect instantly. For example, you could say, "Instead of paying
$99, you could order now and get an instant rebate of $20 - you
only pay $79!"

3. You could end your ad copy with a free sample or trial of
your product. If your ad didn't attract them to buy, maybe a
free sample or trial would. If you were selling an e-book, you
could give them a free sample at the end of your ad copy. For
example, you could say, "If you're still not sure about
ordering, download a FREE sample chapter!"


Find this article at Copywriting :: Writing Copies That Sell